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Fair Trade and Social Media

November 4, 2011
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Last weekend I spoke at Green Festival at the LA Convention Center. It was scheduled as a panel discussion but the other panelist did not show and so the moderator asked me to speak instead (30 minutes prior to scheduled start time) and so I prepared some quick remarks and followed it up with a [...]

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How to grow your organization on a shoestring budget

February 7, 2011

Here at Intersection, we love any organization or company with big dreams that wants to change the world. And we’ve been priveleged to have many opportunities to help bring those dreams into reality through our work in strategy, new media, fundraising and event production. That said, big dreams do not keep the lights on at [...]

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Can they possibly add any more over rated buzz words?

December 11, 2010
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For the record, we think Facebook ads are incredibly effective, this is just a cheesy ad for them.

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How to make a dent in slavery

November 22, 2010
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Came across a very interesting site (thanks Leo) regarding the sourcing of various goods around the world.  Its all flash, so if you are on a slow connection, an iOS device or an older computer I would bookmark it for later.  It is an interactive map of the world showing which products are sourced from [...]

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The intersection of marketing and technology

November 20, 2010

Blane, a senior level exec at Quon Warrene and Arkovi (both clients), pointed us in the direction of this slide show.  Thought it was very interesting. We see the disconnect with a lot of our clients.  Check it out. The Case for a Chief Marketing Technologist View more presentations from Scott Brinker.

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How To Define Your Brand: step four

November 12, 2010
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If you missed the rest of this series, How to Define Your Brand, you may want to check those out.  The intro lays out the framework we are operating within as we walk through a “diy branding” process and part one discusses who should be on your team, part two walks you through determining your values and part [...]

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How to launch your organization or business (not safe for work)

November 5, 2010

We have had this same conversation (sans all the swearing and suicide threats) with numerous clients and prospects in both the for profit and non profit fields.  Non profits often think the cause is so powerful that folks “just have to get behind it.”  Like the website example in this video, there are only so [...]

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New portfolio entries

November 3, 2010

We’ve updated a few items in the portfolio.  Feel free to see some of our work.  We just finished up another project and will be working on getting that up soon.  As a result we do have some openings to take on some project work and as always we have retainer packages available as well.

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How to Define Your Brand: step two

July 19, 2010
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If you missed the rest of this series, How to Define Your Brand, you may want to check those out.  The intro lays out the framework we are operating within as we walk through a “diy branding” process and part one discusses who should be on your team.  As always, it is recommended that you get some help [...]

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How To Define Your Brand: the intro

July 13, 2010
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Vision statements, mission statements, purpose statements, mantras, motto’s, tag lines, it seems like in our consulting work we get asked about defining brands a lot. It is such a vital part of any organization to really have a solid foundation of who you are and what you do, especially as you venture out into more [...]

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