band marketing

How to Define Your Brand: step two

July 19, 2010
Thumbnail image for How to Define Your Brand: step two

If you missed the rest of this series, How to Define Your Brand, you may want to check those out.  The intro lays out the framework we are operating within as we walk through a “diy branding” process and part one discusses who should be on your team.  As always, it is recommended that you get some help [...]

Read More

How To Define Your Brand: the intro

July 13, 2010
Thumbnail image for How To Define Your Brand: the intro

Vision statements, mission statements, purpose statements, mantras, motto’s, tag lines, it seems like in our consulting work we get asked about defining brands a lot. It is such a vital part of any organization to really have a solid foundation of who you are and what you do, especially as you venture out into more [...]

Read More

Social Media For Rockstars: The Art of Adaptation

March 29, 2009

I had a chance see the guys from Bidwell last week as they closed out their tour at the Glasshouse in Pomona, California.  Afterwards, Brian Valdez from Guerilla Union was gracious enough to take us to their offices and studio, give us a tour and let us shoot an interview in their studio.     [...]

Read More