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Fair Trade and Social Media

November 4, 2011
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Last weekend I spoke at Green Festival at the LA Convention Center. It was scheduled as a panel discussion but the other panelist did not show and so the moderator asked me to speak instead (30 minutes prior to scheduled start time) and so I prepared some quick remarks and followed it up with a [...]

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Cultivate11

May 9, 2011

This last week, Jeff and I made it out to Cultivate11, a non profit communications conference. I was speaking on a couple panels and leading an offsite.  It was a great experience and I am grateful to the Cultivate team for having me out. Several posts will follow but I wanted to start with some [...]

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Cultivate 11 Ticket Giveaway

April 19, 2011

*update: winner will be announced Thursday*   The good folks at Cultivate (the great non profit communications conference we talked about a while ago) have generously given us a few tickets to give away. If you want to attend please fill out the following form. Winners will be picked at random. Loading…

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How to survive the budget crunch

March 4, 2011
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First and foremost, a disclaimer: This is not a political post.   We are not debating or discussing the proper role of government or picking sides in any budget debates. We are evaluating the landscape in which we all find ourselves in and trying to determine a wise course of action. We have been receiving [...]

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How to grow your organization on a shoestring budget

February 7, 2011

Here at Intersection, we love any organization or company with big dreams that wants to change the world. And we’ve been priveleged to have many opportunities to help bring those dreams into reality through our work in strategy, new media, fundraising and event production. That said, big dreams do not keep the lights on at [...]

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How to Define Your Brand: step five

January 10, 2011

If you missed the rest of this series, How to Define Your Brand, you may want to check those out.  The intro lays out the framework we are operating within as we walk through a “diy branding” process and part one discusses who should be on your team.  As always, it is recommended that you [...]

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Can they possibly add any more over rated buzz words?

December 11, 2010
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For the record, we think Facebook ads are incredibly effective, this is just a cheesy ad for them.

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The intersection of marketing and technology

November 20, 2010

Blane, a senior level exec at Quon Warrene and Arkovi (both clients), pointed us in the direction of this slide show.  Thought it was very interesting. We see the disconnect with a lot of our clients.  Check it out. The Case for a Chief Marketing Technologist View more presentations from Scott Brinker.

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How To Define Your Brand: step four

November 12, 2010
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If you missed the rest of this series, How to Define Your Brand, you may want to check those out.  The intro lays out the framework we are operating within as we walk through a “diy branding” process and part one discusses who should be on your team, part two walks you through determining your values and part [...]

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How to launch your organization or business (not safe for work)

November 5, 2010

We have had this same conversation (sans all the swearing and suicide threats) with numerous clients and prospects in both the for profit and non profit fields.  Non profits often think the cause is so powerful that folks “just have to get behind it.”  Like the website example in this video, there are only so [...]

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