So we talked about the dreamy Jeff Shinabarger the other day.  !deation gave us the chance to connect with lots of great people.  Today we turn our attention to Scott Harrison, whose eyes alone could have raised at least half the money his organization Charity:Water has raised so far.

Whenever any of us have seen Scott speak its always been inspiring and eye opening.  His personal story is intense.  His passion for clean water is moving.  His results are amazing.  His goals are audacious.  We like this combo.

One-sixth of the planet does not have access to clean water.  88% of disease is based on lack of clean water and sanitation.  Africans currently spend 40billion hours collecting water.  In the United States, we consume 150 gallons of water per day.

Scott shared the importance of creativity and design.  The Jerry Can has become a huge part of their story telling.  It is commonly used in all of their marketing collateral.  He and his team are constantly on the lookout for ways to connect the clean water struggle in third world countries with things we understand here in the urban and suburban areas of the United States.  They tell simple stories through great design in photo, video and graphic.

Jennifer Connelly in charity: water Public Service Announcement from charity: water on Vimeo.

He also said that the way to get there is to pay for it.  The way to inspire people the way they have is to have great storytellers working with you and getting those stories out.

We of course, very much appreciated that.

Tagged as: charity:water, design, Marketing, Non Profit, Non-profit organization, Scott Harrison, social justice, Social Media