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Notes from !deation: Ben Keesey

by Scott Overpeck on May 11, 2010

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We saw Ben Keesey speak at !deation a few weeks ago.  He is the CEO of Invisible Children.   He shared his story of how he came to be involved with the organization. One theme that he touched on, that was repeated by many speakers and we have noticed first hand with many of our clients, is that it is paradigm shifting when you see injustice first hand.

Across the board, executives with successful non profits and organizations point to a specific moment where they witnessed pain first hand that was transformational and led them to where they are today.

He shared with us some of the ways that Invisible Children has been able to accomplish so much in such a short time.  They believe that relationship is more powerful than any issue.  Their goals are to

1. Talk about the issue

2. Find ways to use the mobilized support

3. Rebuild what is lost

He shared some strategies for creating a movement.

1. Be focused

2. Move away from how bad it is. Dont lead with negative stats.

3. You can do it

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