Vision statements, mission statements, purpose statements, mantras, motto’s, tag lines, it seems like in our consulting work we get asked about defining brands a lot.
It is such a vital part of any organization to really have a solid foundation of who you are and what you do, especially as you venture out into more creative marketing strategies. It is very easy to be busy and not actually accomplish anything. Knowing who you are and who you want to be makes decision making a simple two step process. Is it a good idea? Is it inline with our vision and mission?
This is not an easy process. It is rarely a fun process. But it is vital. Below we will outline a quick guide to defining your brand. If you would like help with this process feel free to invite us out to walk you through the process. It helps to avoid hurt feelings when there is someone else to blame for someone’s idea being excluded (;
Over the next week or two, we will walk you through the process of defining your brand. There are a lot of different models here, but we tend to follow this one.
Name: your name Tag Line: a short, catchy marketing bit that goes almost everywhere the name does. It is often incorporated into a logo. Logo: a mark that represents you.Vision: an aspirational and inspirational description of who you want to be, who you are becoming, where you are going. As the name implies, this is a visionary statement. Mission: this is where you describe how you are going to accomplish the vision. It is one thing to say you want to be the most awesome pizza delivery boy ever, but how are you going to do that? Run red lights or be the expert at traffic flow patterns in your city?
*note: the following process differs slightly from the one we lead due to the nature of having it run internally versus having it run by a third party.
IntersectionCS: From the Archives:: We've Been Busy!!! http://t.co/fDdsIbyE
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