Last weekend I spoke at Green Festival at the LA Convention Center. It was scheduled as a panel discussion but the other panelist did not show and so the moderator asked me to speak instead (30 minutes prior to scheduled start time) and so I prepared some quick remarks and followed it up with a Q&A. Below are my bullet points.
- Most of you probably are at this talk right now to hear “ten easy steps to social media guru-dom”
- Thats BS. It doesn’t exist.
- The keys to success in new media marketing, advocacy, campaigning, fund development, etc are the same keys that have always been there adapted to a new communications platform
- Fair Trade and Social Enterprise businesses should do better than their “less enlightened” brethren.
- Story…tone…messaging
- Don’t tell me your prices are not competitive. What does a coach bag cost?
- Integrate, integrate, integrate. How do you determine where to route incoming phone calls? emails? Mail? etc?
- Establishing a social media workflow
- who is your audience
- where do they “live”
- what do they care about
- how much time do you have?
- what digital resources do you have
Tools
IntersectionCS: From the Archives:: We've Been Busy!!! http://t.co/fDdsIbyE