Process and Values

Here at Intersection Creative Strategies we develop and deploy outside the box strategies for your brand while adhering to the following principles.

• Relevant:  Solutions must be relevant to your organization, your mission, your customers or donors.  No matter how guerilla, viral or creative, irrelevance is NEVER tolerated in a campaign.
• Integrity: Solutions will be true to the personality of the brand.  We take the time to learn who you are and infuse that in everything we do.
• Transparent: Complex problems require simple, clear and honest solutions.
• Inspiring: Successful solutions will move people by satisfying their needs giving meaning to their lives, and raising their hopes and expectations.
• Transformational: Exceptional problems demand exceptional solutions that may be radical and even disruptive.
• Participatory: Effective solutions will be collaborative, inclusive and developed with the people who will use them.
• Contextual: No solution should be developed or delivered in isolation but should instead recognize the social, physical and information systems it is part of.
• Sustainable: Every solution needs to be robust, responsible and designed with regard to its long-term impact on the environment and society as well as with regard to your organization.  Solution’s impact should be felt within the organization long after a campaign is closed.

Much of this list is adapted from the Global Agenda Council on Design.

All client relationships begin with a one hour, free of charge meeting where we talk about vision and values to see if our organizations would work well together.